Top global firms that include BlackBerry, Amazon, and the gaming juggernaut Blizzard Entertainment – famed for inventing World of Warcraft – have long-established footholds here, increasing the attraction for younger companies with big ambitions. “If you want to attract talent, this is the place.”
“Irvine is the new Silicon Valley,” contends Huolin Xin, an associate professor of physics and astronomy at UC Irvine. Employers from tech hubs throughout the country – in a range of industries from finance to computer tech to life sciences – have recognized and appreciated Irvine’s carefully designed advantages. Positioned in the center of Irvine, in the heart of Orange County, the Spectrum has helped attract more coveted high-tech jobs to the region than anywhere else in North America, according to a recent report from the giant real estate firm CBRE. In my first six months here, I went through only half a tank of gas.” “We live, work and dine here, and we hardly ever leave. “Everything here is so well-planned that there is literally no commute,” Bell says. Today, many of Terran Orbital’s employees work at the 400 Spectrum office tower or its satellite factory, also located in the Spectrum, and live within walking distance in luxury apartments. THE IRVINE SPECTRUM TOWERS and nearby office campuses are home to 100,000 jobs and 400 technology companies. Bell, who chose Irvine for his company’s offices in 2013, says the district’s amenities strengthen his hand in recruiting new employees, helping his firm grow. “There’s a work-life balance you can have at the Spectrum that’s hard to get anywhere else,” says Marc Bell, CEO of Terran Orbital, the leading manufacturer of small satellites primarily serving the United States defense industry. “In the war for talent, we couldn’t ask for a better place,” says Kenny Reuter, executive chairman of Kajabi.
IRVINE SPECTRUM UPDATE
“The Spectrum is one of the most successful examples of a mixed-use district that I’ve seen anywhere in the world,” says Nate Cherry, director of urban planning at architecture and design firm Gensler, who credits Irvine Company’s Master Plan for the live-work-play success.Īlan Hess, longtime resident, architect and author, calls the Spectrum “Irvine’s 21st-century update of the traditional downtown.” SPECTRUM TERRACE’S design, with indoor-outdoor connectivity, helps companies recruit employees. The Irvine Spectrum District, known locally as “Spectrum,” is the latest stage in the continual perfection of the Irvine Master Plan: the recognition that this city of villages required an economic engine and cosmopolitan attractions. Upscale apartments and new homes connect to jobs, dining, entertainment and shopping with a vibrant mix of convenience, quality and fun. One-third of all Fortune 500 firms have offices here, while a thriving retail center attracts 17 million visitors annually – about the same as Disneyland. cities are adapting to new retail challenges and competing for jobs as if their futures depend on it – because they do – Irvine has a not-so- secret weapon: its sparkling Spectrum District. Share via Email: See Spectrum in a whole new light Share via Twitter: See Spectrum in a whole new light Share via LinkedIn: See Spectrum in a whole new light Share via Facebook: See Spectrum in a whole new lightīy TOM BERG Click to view the Irvine Spectrum special feature
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